Logo Creation for the Hopelessly Artistically Challenged

Businessman stressed with the brain in smoke

By MJ Plaster

What if, like me, you’re beyond artistically challenged, and you need a logo for your business? Where do you start, and how do you go about getting the perfect logo for your company? Logos look simple and easy to design, but they’re anything but. We’ll walk you through the steps to finding and working with a designer after we set the stage by exploring current logo trends.

Continue reading

Yours, Mine, and Ours : Joint Accounts

Cheerful mature couple embracing by the beach

By Jurissa Ayala

According to Kansas State University researcher, Sonya Britt, arguments over money are top predictors of divorce in relationships – by far. Those small disagreements over how money is spent in the beginning of the relationship become major bones of contention as the relationship progresses.

It’s also why it’s so important to get a handle on money management early in the relationship – before the fighting begins. There are many ways couples can go about this.

Continue reading

Shopping Like It’s Your Job: Finding The RIght Wholesale Buyer

wholesale buyer imageLast week, we talked about what it takes to get your first fashion business off of the ground. But what happens next?

One of the most important employees at any fashion business, especially at retail outlets, is their wholesale buyer. Their job is critical: Figure out what products you need, and how much to order.

Sounds simple enough, but how well your buyer performs will make all the difference in the success of your business.

So what does a buyer do?

Buyers are doing their job well if they can consistently find and purchase products that your customer base likes and considers to be a good value. Continue reading

Arte De Mexico : Diego Rivera & Frida Kahlo

Checkworks-Blog-Post-Frida imgBy Jurissa Ayala

Arguably two of the most important artists of the twentieth century, Mexico’s Diego Rivera and Frida Kahlo have left a rich and colorful legacy to inspire generations to come.  Choosing art over a medical career when she began painting at age 18, Frida Kahlo remains a world renowned artist. Though her work is attributed to the surrealist genre, she never considered herself as such.

Continue reading

The Fashion Industry: Turning Your Passion Into A Business

6164460911_19b9585689_z (1)

Many people dream of having a career in an industry that they’re passionate about, but there are a lot of steps between having a dream and making it a reality. And in an industry as cut-throat and competitive as the fashion industry, that passion must be paired with some

Research the Market

It’s easy to think that just because you’re knowledgeable about fashion, that you know everything about the industry. This is a dangerous misconception.

Learn everything you can about the clothing industry before entering it. Look at comparable clothing businesses. Are they doing okay? Who are they targeting? What are their numbers? Which time of the year is it busiest and which time is the least active? Continue reading

Armed Exterminators: Putting People First

ARMDEXTERMINATORS-Image 2

By MJ PLaster

On a beautiful California afternoon, you might find Dale Rodgers, owner of Armed Exterminators (www.armedexterminators.com), taking an occasional walk along the beach in Malibu. Those who rise with the chickens can catch him swimming laps at the YMCA most mornings. If you were to connect the dots between these two data points, you might conclude he lives a life of leisure. But things are not always as they seem.

Continue reading

Fighting Fraud: Eight Tips To Keep Your Small Business Safe

7454996046_8b9cac78bd_z

Scammers hurt small businesses in the United States every year. According to the Association of Certified Fraud Examiners, the median loss is a whopping $98,000.

The prevention of fraud requires monitoring the workplace, continuously updated controls, data systems, and special procedures related to preventing fraud and scams. Fraud happens when there is opportunity.

The individual may believe the company owes him or her additional compensation. Perhaps the perpetrator knows precisely how weak the company’s controls and systems are and believes he or she will not be caught. Continue reading

Internet Security : Creating Secure Passwords

metal security lock with password on computer keyboard

By Jurissa Ayala

In our day and age, we have the amazing ability to be hooked up to the Internet and perform our business, our banking, schooling and communication from anywhere we want. However, our security online depends greatly on our ability to protect our personal accounts from unauthorized access, as malicious users try to break into other people’s accounts thousands of times every day. Passwords are the linchpin in our security, and it is vital that we create strong passwords to protect our accounts and our identities.

Continue reading

Six Finance Tips for Every New College Student

13905987989_4d0401eb9f_z

Financial stress is a part of life, and college life is no different. Whether a student has parents who pay for many expenses or parents who encourage economic independence, every student should learn and practice some basic financial principles to keep them afloat during school and prepare them for the future.

Learn the difference between wants and needs.

Setting priorities is crucial for financial success. Think about the most basic needs you have: food, clothing, housing, safety, etc. Create a list of must-haves on which you’re unwilling to compromise but be willing to make some sacrifices. Continue reading