Last week, we talked about what it takes to get your first fashion business off of the ground. But what happens next?

One of the most important employees at any fashion business, especially at retail outlets, is their wholesale buyer. Their job is critical: Figure out what products you need, and how much to order.

Sounds simple enough, but how well your buyer performs will make all the difference in the success of your business.

So what does a buyer do?

Buyers are doing their job well if they can consistently find and purchase products that your customer base likes and considers to be a good value. Continue reading →