Monthly Archives: June 2016

How to Gain the Best ROI From Your Email Marketing

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By MJ Plaster

The reports of the death of email marketing have been grossly exaggerated! Lately, I’ve heard people talk about email as old tech or low tech and, therefore, ineffective. This is a misconception, as you’ll see. In fact, it’s one of the last best effective marketing avenues, since people have tuned out ads—physically and mentally. If you’re one of the millions of internet users who use ad blockers, then you know how easy it is nix ads from your view. If not, then you’ve probably blocked the ads mentally.

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Five Tips For Protecting Your Business From Fraud

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In today’s world, technology has made it easy to conduct business around the world. However, it has also made it much easier for criminals to commit fraud against businesses. With small businesses losing $150,000 annually due to fraud, the problem is getting bigger each year.

As a result, more businesses are turning their attention to finding ways to prevent fraud. Whether it’s credit card fraud by a customer or theft by an employee, there are many ways businesses can reduce or eliminate fraud being committed against them. Continue reading