By MJ Plaster
When your brand turns on a dime and loses its luster, who you gonna call? BrandBusters? There are firms that make a fortune restoring a damaged brand. However, the object is to maintain your hard-earned brand rather than restoring it. First, we’ll look at a few brand failures. Then, we’ll look at the single best way to avoid busting your brand so you don’t have to restore it.
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By MJ Plaster
Businesses go to great lengths to recruit the right employees for their workplaces, but that’s only half the battle. The first day on the job is often as unsettling for new employees as their first day of school was. They’re entering foreign territory, and they may feel like an interloper until they get their bearings. They’re hoping to blend in as quickly as possible—just like the new student who enters a new school in the middle of the year. Employers can help to make the new hire welcome and ease their transition into the workplace. And you don’t need us to tell you how important it is to have a happy workforce.
By MJ Plaster
Last summer, I attended a conference and had the opportunity to listen to leading human resources professionals expound on hiring and promotion practices. What I learned surprised me because I haven’t been involving in the hiring process for over two decades. We’ll look at common, 21st-century hiring practices and why you should adopt them as part of a winning hiring strategy.
By MJ Plaster
The reports of the death of email marketing have been grossly exaggerated! Lately, I’ve heard people talk about email as old tech or low tech and, therefore, ineffective. This is a misconception, as you’ll see. In fact, it’s one of the last best effective marketing avenues, since people have tuned out ads—physically and mentally. If you’re one of the millions of internet users who use ad blockers, then you know how easy it is nix ads from your view. If not, then you’ve probably blocked the ads mentally.
CheckWorks has inaugurated two new programs to enhance the value of its offerings. We now offer EZ Shield with a Plus option for business customers as well as personal customers, and we have partnered with Symantec to offer Norton Shopping Guarantee for everyone.
By MJ Plaster
You might call Frank Alvarado a Chapter 11 attorney, but he describes himself as a corporate and commercial law and business litigation attorney. That’s because he works to keep his clients on firm financial footing. He takes pride in navigating tenuous businesses around bankruptcy rather than through its storm whenever possible.
By MJ Plaster
Networking is what you make of it—it can raise you to new heights, or it can destroy the efforts of your entire career in the blink of an eye. It can build trust, or it can earn you the label of “untouchable.”
By MJ Plaster
Have you made an email blooper or blunder that caused you to “die a thousand deaths”? Congrats! You have a pulse. Unfortunately, one email mistake could end your career or destroy your life. Think back to the first rule you learned when you went online: The Internet is forever—if you don’t want it broadcast on the 6 o’clock news, don’t put it out there.
CheckWorks has been a pioneer in the field of direct-to-consumer check printing and manufacturing since 1986, providing innovations to its customers since its inception. In a continuing effort to bring innovative technologies to its growing customer base, CheckWorks Inc., is excited to announce its new full-service payment processing solutions.
By MJ Plaster
One of the hardest decisions a college student can make is selecting a major because it should, in theory, lead to a career choice. The problem is that few young adults, when they enter college, have a solid grasp on what they want to do “when they grow up.” Jonathan Levy, also known as the Zero Waste Guy, was one such college student.
