By MJ Plaster
Last summer, I attended a conference and had the opportunity to listen to leading human resources professionals expound on hiring and promotion practices. What I learned surprised me because I haven’t been involving in the hiring process for over two decades. We’ll look at common, 21st-century hiring practices and why you should adopt them as part of a winning hiring strategy.
By MJ Plaster
The reports of the death of email marketing have been grossly exaggerated! Lately, I’ve heard people talk about email as old tech or low tech and, therefore, ineffective. This is a misconception, as you’ll see. In fact, it’s one of the last best effective marketing avenues, since people have tuned out ads—physically and mentally. If you’re one of the millions of internet users who use ad blockers, then you know how easy it is nix ads from your view. If not, then you’ve probably blocked the ads mentally.
By MJ Plaster
Networking is what you make of it—it can raise you to new heights, or it can destroy the efforts of your entire career in the blink of an eye. It can build trust, or it can earn you the label of “untouchable.”
Starting a new business is both exciting and challenging, and It can also be overwhelming trying to come up with financing to get the venture off the ground.
Where should you turn for the help that you need to get going?
Taking out a loan from a bank or a credit union is the most traditional route for obtaining funding. While banks are sometimes the source of Small Business Administration (SBA) loans, the conventional loans that banks handle may be a better option in some cases.
For starters, SBA loans are backed by the government, which means there are often stringent terms attached to the loan. Without government involvement approval time is usually faster. Continue reading
By: MJ Plaster
The workplace is a melting pot of diverse backgrounds and eclectic personalities, so it’s unreasonable to expect everyone will get along swimmingly all the time. Still, there is an expectation that employees will act civilly toward one another and ignore petty annoyances.
Even minor irritations can send productivity plummeting, so how you handle toxic co-workers can make or break your day. Long term, how you manage these people can determine your career trajectory.
By MJ Plaster
You might not know their names or background stories, but America’s self-made businesswomen are breaking through the glass ceiling in every sector and industry. Oprah Winfrey’s extraordinary rocket to fame and fortune is well-known. Many lesser-known businesswomen have left their imprint on the American business scene. Because their names usually appear in business publications, fewer people are aware of their successes and background stories. The five women below are of varying degrees of celebrity started at square one and made it big. Each of them can serve as inspiration to someone out there—maybe that someone is you.
LinkedIn is the world’s largest professional network, some 300 million strong. That means if you are in the market for a new job or looking for new connections, LinkedIn is your candy store. The issue for many that build a profile there is that they don’t seem to get the traction or engagement they need. No one visits their profile. Companies overlook their expertise. And often times, they don’t know how to venture deep into the candy store to explore and market themselves. If it’s time for you to make a change and you want to use LinkedIn to get you there, here are a few ways to market yourself so you really get noticed:
Investing in a green office building proves to be a growing trend in the business culture today. Focus has shifted from viewing a building as a necessary place to perform work to understanding the environmental impact of the structure and the way it operates.
Also known as sustainable buildings, green buildings are defined as a structure and process that are environmentally responsible from location and construction to use and demolition.
Feel free to use this image, just link to www.SeniorLiving.Org
Small business owners often face stiff competition, demanding customers and rising labor costs. When tax season arrives, it may cause unnecessary stress over financial worries.
Following these tips below will help small business owners prepare to file taxes this year and plan for the next year.
From Google’s new Alphabet to the entire Volkswagen emissions debacle, 2015 was a busy year for those in the world of business. Here are a few of most important business developments that happened throughout the year.
